Last month we introduced the Turn & Burn video series on YouTube, with Collen IP’s Kyle-Beth Hilfer in the guest seat answering questions on the legal side of social media. That was the first of three conversations that were filmed for the series, so today we have the second for you!
In this latest episode of Turn & Burn, Kyle-Beth and Paul discuss user-generated content.
Many brands have integrated content created by customers or fans into their social media and marketing strategies. While this is undoubtedly an outstanding promotional tactic, encompassing testimonials, story telling, viral marketing and much more, there are certain legal considerations that brands and businesses must consider.
The following questions come into consideration for this discussion:
- What types of user-generated content might a brand encounter?
- What is fair use in the social media context?
- When do you need permission to use consumers’ content and what does this mean for brands?
- How does commercial use factor into the use of user-generated content?
We hope you learn a lot from the video and keep an eye out for the final edition in the series, all about the legal side of native advertising.
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